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Boxer Saúl “Canelo” Álvarez Developing Adult-Animated Series

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Super middleweight world champion Saúl “Canelo” Álvarez is partnering with Cartuna and Campanario Entertainment to develop an adult-animated series inspired on the Mexican boxer's life and career.

In the press release, Canelo reveals the animated series will focus on his rags-to-riches story from a troubled teen to his rise as the middleweight champion and undisputed super middleweight world champion. The project will then be shopped around. 

For more information, read the press release below.

Official Announcement


The Series is Inspired by the Life of Saúl “Canelo” Álvarez and Will be Written by Telly Award-winning Writer Erick Galindo

LOS ANGELES, CALIFORNIA (10/11/22) – Cartuna and Campanario Entertainment are teaming up with Saúl "Canelo" Álvarez to develop an adult-animated series inspired by the life and career of the Mexican sports icon and four-division boxing world champion. The project is currently in development and will be shopped to networks and streamers later this year.


Five-time Telly Award-winning writer, Erick Galindo (MEXICAN BEVERLY HILLS) is attached to write the series, which is inspired by Canelo's incredible journey. As a troubled, wayward adolescent, Canelo walked into theboxing gym of Chepo and Eddy Reynoso and set him on a path to becoming a global sports icon. The trio remains a unit to this day.


“I’m excited to see my story and my career brought to TV through this incredible medium. It will give my loyal fans a new way to follow my journey to the top of boxing, and can also bring new followers to this beautiful sport,” Canelo said about the project. In addition, the seventeen time World Champion recently confirmed a role in the upcoming feature film CREED III.


"There are athletes, there are superstars, and then there are national heroes. Canelo is definitely the latter of the three. We feel lucky to be able to bring his story to life and use animation to tell a story brimming with heart," said Mike Flavin, senior vice president of development at Cartuna.


“Telling Latino stories that resonate with global audiences has always been at the center of Campanario’s goals. To have the opportunity to tell Canelo Álvarez’s story with the help of Erick Galindo, another one-of-a-kind Mexican and esteemed writer, is an incredible honor for us,” said Jaime Dávila, president and co-founder of Campanario Entertainment. “Latino stories deserve to be told in all formats, and we’re looking forward to creating a dynamic animated world with our partners at Cartuna.”

Co-heads of Cartuna James and Adam Belfer, along with Flavin, will executive produce the project for Cartuna with Jaime Dávila and Rico Martínez executive producing for Campanario Entertainment. Campanario is repped at CAA and Sheppard Mullin. Erick Galindo is repped at A3. Canelo is repped by Excel Sports Management.


ABOUT CANELO: Canelo began boxing in Guadalajara, Jalisco, Mexico when he was 13 years old. He turned pro at the age of 15 in 2005. He has won world titles at junior middleweight (154 lbs.), middleweight (160 lbs.), super middleweight (168 lbs.), and light heavyweight (175 lbs.). He is presently the lineal middleweight champion and undisputed super middleweight world champion.


ABOUT CAMPANARIO ENTERTAINMENT: ​​Campanario Entertainment is a Los Angeles-based production company laser focused on creating universal premium content for domestic and international audiences, driven by Latino voices. Uniquely positioned to move the needle both in the U.S and Latin America, the company produces highly relatable scripted and unscripted series in English and Spanish. In the U.S., Campanario develops dramas and comedies for ABC, FOX, NBC, FX and at major streamers including Netflix and Amazon Prime. Its 18-episode Netflix Original Selena: The Series was Netflix’s #1 show in the U.S. the week it premiered and placed among its Top 10 across 23 countries, reaching more than 25 million households. The Netflix Original won the prestigious Imagen Award for Best Primetime Drama Series in 2022. In Latin America, the company produces innovative content that appeals to a broad audience across multiple platforms. Its Amazon Prime Mexican hit comedy Cómo Sobrevivir Soltero is poised for its third season and its highly anticipated young-adult dramedy La Flor Más Bella (Netflix) will premiere in late 2022. Campanario is also known for Mexican Dynasties (Bravo), a groundbreaking Realscreen and Imagen Award-nominated series; the 60-episode super series Camelia La Texana (Telemundo), inspired by the popular song of the same name; and the comedy series Laugh Factory en Español (Pantaya). For more information, visit


ABOUT CARTUNA: Based in Brooklyn, Cartuna is best known for their original series “Magical Girl Friendship Squad” (Peacock/SYFY), the Annie Award nominated series “Human Kind Of” (Facebook Watch), the Bobby Moynihan created series “Loafy” (Comedy Central), and the animated adaptation of the “Office Ladies” podcast for Comedy Central.


ABOUT ERICK GALINDO: Erick Galindo is a five-time Telly Award-winning writer, director, and showrunner originally from Southeast Los Angeles. He is the co-creator, writer and executive producer of The Mexican Beverly Hills, a sitcom currently in development at CBS. His co-written screenplay A Christmas to Remember was recently optioned by Broken English and Grandave Studios. Erick is also the creator, head writer, executive producer and host of multiple international hit podcasts including: The Ballad of Chalino Sanchez, WILD, Out of The Shadows. He has written essays on life and culture for the New York Times and the Los Angeles Times, and is currently the showrunner on Snooze for NPR station KPCC/LAist Studios. He was the first managing editor of L.A. Taco, where his work won a James Beard Foundation award. Along with his business partner Patty Rodriguez, Erick recently launched Sin Miedo Productions, to write and produce Latinx stories in podcasts, TV and film.

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