- Category: Interviews
- Created: Thursday, 14 March 2019 22:55
- Published: Thursday, 14 March 2019 22:55
- Written by Lupe R Haas
The original drug queen Teresa Mendoza played by Kate del Castillo returns for "La Reina del Sur" season 2 of the Telemundo hit show on April 22. The official action-packed trailer was released last week and broke Telemundo's record with 8.1 million views in its first week across all digital platforms.
According to Adobe Analytics and Shareablee, "La Reina del Sur," did well on all digital platforms including Instagram, Facebook, You Tube and Telemundo.com. The much-anticipated trailer surpassed the network’s previous record held by its hit series “Sin Senos Si Hay Paraíso” which racked 2.7M views last year in its first week. Prior to the online release of the trailer, Kate del Castillo posted a video announcing the Super Series premiere date which delivered 1.3M views, adding to a grand total of 9.4M views for the trailer launch campaign.
Season Two Premieres on Telemundo on Monday, April 22 at 10pm/9c.